Bright & beautiful

Joy brings health conscious housekeeping to Birmingham (Bright & Beautiful)

Joy swaps HR career for life as the boss of Bright & Beautiful franchise in Birmingham.

Joy Sargeant has spent the past 15 years working in Human Resources, helping to manage large teams and training hundreds of HR professionals. But now she is swapping HR for housekeeping as she launches her own eco-friendly domestic homecare business, Bright & Beautiful which will be creating a number of jobs for local.

HR career

Joy previously worked for Birmingham City Council and a large accountancy firm, managing and building teams, training HR professionals and dealing with enquiries from thousands of employees. Her last role was with the Chartered Society of Physiotherapy, providing professional advice and support to physio’s who were experiencing ethical and workplace issues.

Having recently moved back to Harborne from London with her husband and young daughter, Joy’s new Bright & Beautiful business is set to bring a very different domestic housekeeping service to the area, using only eco-friendly and non-toxic products and delivering ethical, professional and eco-friendly cleaning, tidying and laundry services.

Better work-life balance

Having spent all her working life in an HR role, Joy wanted to find a new way of working that would allow her to take a new direction in her life, to have more flexibility in her working day as a busy mum and to stay true to her green values. With her new business Bright & Beautiful she will also be creating a number of jobs for other women and men who want to have a career but not at the expense of family life.

Joy says: ““Starting my own Bright & Beautiful business really is all about wanting to make a difference and to improve lives – from doing a great job for my clients who value their time, to training my team of professional housekeepers to be the best in class, to being able to build a business that allows me and my team to enjoy work and home life equally. The ethos behind Bright & Beautiful is all about empowering people, so it is great to be able to work with others locally who share this mindset.

Eco-friendly business

“Equally important to me is the eco-friendly ethos behind all our housekeeping and management practices, especially at a time when allergies are on the increase. The average home now has over 60 toxic chemicals in it, so we make a point of only using non-toxic and green products to really support the health of our clients, their children and pets.”

Gap in the market

Bright & Beautiful is an award-winning business model that was founded by entrepreneur Rachel Ray in 2007. A busy working mum herself, Rachel spotted a gap in the market for a domestic cleaning company that provided full fair employment rights for its team, non-toxic cleaning products and an exceptional housekeeping service for its clients. Since then the business has grown from strength to strength with franchisees around the UK employing carefully vetted professional housekeepers and servicing thousands of clients.

Interested in finding out more about Bright & Beautiful? Take a look at their franchise on Reed Commercial now.

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Sandy Purewal

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