About Upper Crust
Upper Crust is the baguette specialist brand leader in fast-paced environments where speed of service and operational efficiency are the name of the game.
The brand operates over 100 stores in 13 different countries and it has been trading for over 30 years, which makes it one of franchises with the biggest track-record in the industry.
Upper Crust offers prospective franchisees not only its huge brand awareness internationally, but a great product, amazing food perfectly designed to be consumed on the go, a simple system and an excellent training and support structure to ensure any franchise unit is operated to the highest degree of operational efficiency.
Operations & Training
Upper Crust has a dedicated franchise team that provides both initial and on-going support in the form of store design & development, training, marketing performance & measurement, operations and business consultation.
This is further supported with online materials. The range of Upper Crust manuals, specifications and guidelines are all part of the franchise programme. Upper Crust will provide you with the tools you require to successfully build and operate your Upper Crust business. This gives you the opportunity to leverage the power of Upper Crust global organisation to create your own ideal store.
Our training is designed to provide each member of Upper Crust with the skills, knowledge and expertise that they need to deliver the brand to brand standards. Each new franchise operator will complete their training in an existing exemplary unit. There will be a minimum of 2 weeks training in store and that will involve working through all the Upper Crust training modules.
Upper Crust operates a very efficient, small footprint store format with over the counter service. It trades under A1 license which means there is no need for extraction or other expensive infrastructure or equipment.
The Upper Crust support extends to site selection: as a franchisee, you will benefit from our contacts in real estate, our assistance in location assessment, design and fit out to make sure you get your most important business decision right and you maximize the return on your investment.
The Next Step
Opening an Upper Crust franchise is very rewarding, while at the same time it’s also hard work. We want your commitment to the Upper Crust brand promise, so we are looking for people with the same passion for baguettes, bakery and coffee and to deliver excellent service as we have. If you meet each of the criteria below then Upper would be happy to talk to you about the Upper Crust opportunity:
- Have current food and beverage experience and run your own multi-site business
- Have strong leadership and high standards of communication
- Want to operate multiple locations and have the financial support to open multiple stores
- Will be an ambassador for the Upper Crust brand in your local market.