The Athena Network

About the Franchise

  • Est. 2005
  • £20,000
  • Est. time to break even: 18 months
  • No. of Franchises: Undisclosed

Key details

Franchise: The Athena Network
Established: 2005
No. of franchises: Undisclosed

About The Athena Network

The Athena Network is the premier business networking organisation for women. A simple, proven, affordable and perfectly compact business opportunity designed for a woman who wants a business and a lifestyle.

If you’ve always wanted to run your own business, work from home, earn a great income, have security, independence and dramatically improve the quality of your work life balance then you’re about to discover a business opportunity and community that will let you achieve all this and much more.

The business was founded to provide women in business with opportunities to make strategic connections with professionals in a wide range of industry sectors.

Athena Aims

  • To create opportunities for members to make strategic connections and accelerate business growth.
  • To inspire success and collaboration by developing members’ business and networking skills.
  • Encourage women in business to inspire and support others to achieve success


Our vision for The Athena Network UK is to create a vibrant and dynamic community of female entrepreneurs and executives ready and committed to accelerate their business growth through mutual collaboration.

The UK is a thriving hub of small businesses and female entrepreneurs; The Athena Network UK is here to provide a platform for connecting and an opportunity for women to learn, grow and connect.

What Is Included In The Franchise Opportunity?

One of the reasons many franchises have been so successful is that, in franchising, a business synergy is created. Franchisees brought together under one trademark can achieve things that as individual business people they could not do. The Athena Network is now a International Brand.

The Athena Network offers you a wonderful business opportunity to really take control of your work-life balance and earn a great income every month and every year.  It’s taken a healthy commitment and significant financial investment to create ‘The Athena Way’ in a way that is not only effective but also really simple to operate.

Don’t worry about your experience or skill levels, YOUR Athena business franchise includes everything, and I mean everything you’ll need to get going and make a success of your business…

By following ‘The Athena Way’, the advice, training and tutorials and you’ll soon be on your way to running your own successful business.

Each Franchisee will have their own ‘Micro Site’ on the UK website. A unique page that details their groups and contact details. This page can be customised to include articles, member promotions, links to your other businesses thus raising your profile further.

Social media has become an invaluable marketing tool and the micro site is a significant part of the marketing experience for Athena Regional Directors.

What Is In The Training Package?

A comprehensive package of training, support and materials that include a four day induction seminar (split into two events, pre and post launch), mentoring calls before and after the launches and peer support at the quarterly Regional Director Development Days.

An exciting online training resource ‘The Athena Way’ includes all the manuals, scripts, marketing materials in addition to training videos, audios and workbooks to ensure that you have everything that you will need to set up your business!

Templates of all marketing and PR material are also provided, this alone has meant that the launches of Athena groups has been conducted with the minimum of effort and stress.

The package includes:

  1. Operating Manuals – ‘The Athena Way’

A complete set of manuals and handbooks that detail the steps to success required to be successful in all areas of your business;

Administration: How to manage and run your business on a day to day basis, keeping track of your income and expenditure.

Marketing: The key strategies to marketing and sales for your groups. We’ll teach you how to make your business a financial success through simple, effective marketing.

Developing Your Championship Team: How to surround yourself with a supportive team and who and what a supportive team is … not always what you think!

Field Manual: All the Athena scripts are available in several handbooks so that when you attend a meeting, present an Athena training event everything you require is in one place.

  1. Induction & Training Seminar

You’ll join us for four days (split into two events; pre and post launch) days at our training location after investing in your Athena business franchise. Once you’ve followed our instructions and completed some basic research and learning on your own we’ll give you a full two days training to really get you started, followed by two days ‘post-launch’ training.

You’ll learn about the commercial aspects of your territories and how best to maximise your earning potential through intelligent marketing and sales processes. You’ll leave with additional training manuals, your startup stationery and access to the Athena franchisee intranet where you can access material that is constantly updated.

The Training events are really high energy and they’re a great time to get to meet your fellow Athena franchisees and exchange details. In addition, you’ll meet the Support Team who will be there to guide you and help you in the crucial early stages of setting up your first groups.

During the training we will go over absolutely everything! By way of a sneak preview:

30 Day Kick Start

How to invite ladies to your groups – this may be the part of the business that you would worry about, once you have been shown the ropes with our sales training I promise it is not as daunting as you may think.

Attitude and expectancy are key – plus you have a truly great product!

Covering all steps of marketing and administration.

How to get your groups publicised – we will show you exactly what you need to do to get your groups publicised effectively and ensure that you have meetings that ladies are clamouring to come to.

Effective PR strategies and developing ongoing relationships with the press. Using these techniques our franchisees have achieved national coverage!

Leveraging social media and understanding the best platform to use.

How to keep track of your profit and loss – we will show you how to take care of your finances and demonstrate the best way to do your book-keeping so that you are always on top of things.

How to keep an eye on your profits. It’s important to make sure that you maximise your profitability and we’ll help you all the way with that.

The training will give you lots of good advice and solid tips to ensure you stay on the right track.

Then, after your initial Training Event there’s lots more support and training lined up, including access to all the training videos so that you can review your training at a time that is convenient to you …

  1. Quick Start Guide

Your timetable of events and actions laid out, step-by-step. Using a slick activity tracker you can be sure that you minimise the amount of time working in your business and focus on building it

  1. Athena Brand Guide

All the information you need about the brand and how it can be used. The power of the national brand which will be a big selling point

  1. Stationery Starter Pack

  • Everything you need to get started including:
  • 100 Athena Information Brochures
  • 1,000 Personalised Athena Business Cards
  • 100 Athena Letterheads
  • 100 Promotional Postcards
  • An Athena Regional Director Name Badge
  • 1 Group Stationery Box (to include pens, pencils, highlighters, sharpies)
  • 1 Personalised Popup Banner
  1. Marketing Pack Online

Folders on ‘The Athena Way’ includes templates of all your marketing material. You’ll find just about every business template you’ll need to get your business going. We’ve created them so all you need to do is add your details using slick merging techniques and you’re off and running.

  1. Schedule and Timetable…

A fully mapped out timetable of marketing activity and events, so that you can plan properly. Our franchisees have found that this works effectively for their primary business as well as their Athena business.

  1. Athena Client Management System

An automated tool that keeps a running total of everything happening within each Athena group. So you will know on a day by day basis where your group is in terms of:

Number of Members – You will know how many members you have in each group and in total.

Number of Prospects – You will know how many prospective members you have and it will highlight where you need to target your prospecting.

Total Income – The spreadsheet calculates a running total of all income for each group.

Total Costs – The spreadsheet will include the total cost of running your groups

Total Profit – The important part!

Now that you have a running total of income and cost, the spreadsheet will give you a running total of your profit.

Early on, you will show a lower profit – but just watch this figure grow as the months go by.

A real winner when it comes to motivation!

Your Target –This will tell you exactly how many new members you need to attract to achieve your target. You’ll love watching this figure go down day by day. The nearer you are to your target, the more inspiration you have!

  1. Franchisee Support Team

You’ll have a dedicated mentor to support you through the development of your groups and ensure that you achieve the success we know is possible. You will have 4 group teleclasses. These teleclasses, carried out online will help you to develop yourself and your groups to achieve your goals. Each class lasts up to an hour and we will guide you through the early stages of your business.

Following the induction teleclasses there are ongoing masterclasses for the Athena Regional Directors to include; member targeting, goal setting, networking skills, business development, financial understanding and much, much more.

You’ll also have access to an audio recording of each teleclass and masterclass on the ‘The Athena Way’. If you miss a call then you can listen in when it is convenient for you.

  1. Exclusive Territory for Your Groups

Oh, and remember your exclusive groups. Your area is defined in detail by postcode and we will work with you to define the most profitable area for you to manage an Athena franchise. Many factors are considered in defining the territory. In short, we’re going to help you be the greatest success you can be running your own networking groups with Athena.

What Is The Earning Potential?

Here’s how the numbers can look in your first year, based on managing 4 groups;

Sales: £28,504

Costs: £5,269

Operating Profit: £23,235

It is expected that many franchisees will opt to purchase additional territories once they appreciate how simple it is so manage. Imagine the earning potential if you managed two exclusive territories (same system, just a few more hours work).


Operating Profit is prior to Franchisee remuneration, repayments on capital, bank charges, tax, and other overheads associated with running the business (although the latter should not be significant).

Projections are estimates of sales and costs and are not a guarantee of results. Each Franchisees success will depend on their own efforts, skills, and other factors.

Elements of your business expenses can be offset for personal tax. Working from home you can offset a proportion of your heating and lighting, any of your computer costs, internet connection and travelling expenses


What Is Your Investment?

For an exclusive territory of 4 groups, the investment is £14,950 + VAT  Remember, if you have already done some research and taken a look at the market you will know that this is, in comparison to many other franchise opportunities, with the same promised return on investment, this is a nominal amount. Other benefits of this purchase price are;

  • A four figure income (every month) when you have complete groups
  • A business that is growing at a tremendous rate and offers members great value for money.
  • The flexibility to work when you want
  • A support team for all your business development

And, a worthwhile investment that you can build and develop knowing it will be worth a great deal of money and that having developed it following ‘The Athena Way’ you’ll be able to sell it in the future. The success of Athena is testament to the viability of the business and it is important that all prospective Franchisees understand that the potential for profit is always there for those with the will to work smart and the desire to succeed.

Financial Help & Support

Finances are a key consideration for many of our franchisees. Listed below are a couple of financial options for your to consider when purchasing a franchise …

We offer an ‘easy pay’ payment plan (ask for the details when we speak)

When opening a new business account banks will typically offer you an overdraft facility. Negotiate a rate and low interest payments that enable you to pay back the overdraft quickly.

We’ve Invested So You Don’t Have To …

You could of course have developed a networking organisation of your own! As you can imagine, the level of investment needed to create your own business and supporting infrastructure is significant. What started as a quest to fulfil a personal requirement to build a client pipeline formed the basis of a full business model for the national network that has been created.

That doesn’t come cheap! The initial outlay for a business start up is often the most expensive one all of that is avoided when you purchase a franchise.

We Have Saved You Time AND Money …

If you could put your life on hold, and time, money and networking knowledge and skills were freely at your disposal, you could of course have developed a networking organisation for yourself – why do that when we have created the opportunity for you that means that you pick up and start to run your own business immediately

Use the enquiry form below to find out if The Athena Network has a franchise for sale in your area.

How do I find out more about The Athena Network?

To find out more about owning a The Athena Network franchise, please fill in the form below.

Visit The Athena Network Website >

Call 0208 1... to discuss franchising opportunities with Jacqueline Rogers