About Home Instead Senior Care
Home Instead Senior Care is a management franchise that operates in 17 countries across the world, providing non-medical care and companionship to older people in the comfort of their own home. Home Instead is a thought leader on issues affecting seniors at national and international levels.
Our franchisees are similarly thought leaders in their own territories, each of which is carefully mapped and has a minimum of 25,000 people aged over 65. We have over 170 passionate franchisees in the field to date. The franchise licence fee costs £39,500 + VAT, but the total investment, with working capital to get a franchisee to break even, is between £90,000 – £110,000. The package provides an unrivalled level of support and training, on-going business development support, first-class IT systems, PR and marketing support and a website for each franchisee. There is an on-going royalty fee of 6.5% of annual turnover, excluding VAT.
Home Instead Senior Care looks for a particular kind of franchisee, which we describe as the ‘caring entrepreneur’. This is someone with good management and people skills, business acumen and a natural ability to network, but also someone who empathises with the aims and objectives of Home Instead, whose mission is to change the face of ageing.
Home Instead Senior Care Franchise Opportunity
The opportunity for the right ‘caring entrepreneur’ is highly attractive, with franchisees being able to build a £1 million turnover business by years 3 – 4 and an operating profit of between 15 and 20%. We have 150 carefully mapped territories available in the UK. Typically, the £1 million turnover only requires a franchise to have around 130 clients. The potential exists to go on to build a highly successful multi-million pound business, like many of our current franchisees. We also currently have a number of territory resale opportunities throughout the UK.
Owning a franchise enables a caring entrepreneur to join a multi-award-winning organisation, whose business model and ethics are admired the world over. A new franchisee would join an organisation that has received a 5 Star rating hat-trick in the Smith & Henderson Franchisee Satisfaction Survey. Home Instead received the highest possible rating from the market research company for 3 consecutive years in 2013, 2014 and 2015. 5 Star Franchisee Satisfaction from Smith & Henderson helps stellar franchisors stand out from the competition. The 5 Star rating demonstrates that our franchisees are highly satisfied with our business model and operations and are truly engaged with the Home Instead brand and all it stands for.