As one of the world’s most iconic AV brands, for 90 years Bang & Olufsen has been leading the way in iconic design with technological innovation in both Audio and Video and over the past 30 years has been the brand at the forefront of providing integrated AV solutions.
We’re expanding: Our aim is to triple retail sales over the next five years. With excellent franchise opportunities available, now is the perfect time to become a Bang & Olufsen retail partner.
Why Bang & Olufsen?
Peter Bang & Svend Olufsen began a modest production of radios in 1925 in the attic of the Olufsen family manor, Quistrup, near the town of Struer in the north-west of Denmark.
The dreams of these two young engineers was to create a brand built on; Innovation, quality, design and performance and later on as technologies progressed, simplicity of user interface.
We have a proud heritage and a history of success that speaks for itself. Our products are the hero’s in the story but our continued success comes through not just amazing products but a strong independent network of retail partners, that are as passionate as us, operating more than 700 stores worldwide.
As a nation, we have an unquenchable thirst for innovation and technology but at the same time a growing demand for customer service and retail excellence. All of these areas, Bang & Olufsen and our retail partners pride themselves on; Thus, in a crowded retail landscape, we stand-out from the crowd.
Customers are often more comfortable purchasing from brands they already know and trust. We see this as our repeat customer rates exceed 50% per year in the UK as well as globally and our ongoing status in being awarded the accolade; As one of the ‘coolest brands’ in the UK, demonstrates the love and affection people have towards the brand.
The brand is unique, it stands apart – It has the ability to evoke an individual’s emotions and stimulate their senses.
It’s a brand that for a retail partner, with the right mind-set and persistence, will deliver a wealth of rewards; Be it financial or personal and it has the ability to enrich the lives of all it touches by creating an unrivalled bond filled with passion and pride.
As A Franchisee You Will Have Access To
- Advice and assistance of finding you retail location
- Selection of excellent locations available in the UK and Internationally
- Production of initial store layout drawings by Bang & Olufsen store design team
- Launch and on-going marketing support
- Comprehensive start up support, including a tailored induction programme
- Our UK retail support team assuring the right level of support for you
- On-going input and direction from the UK Heads of Sales
- On-going updated in-store & window merchandising programme
- Assistance with Finance arrangements
- Access to our comprehensive sales & marketing management systems
Bang & Olufsen Franchise Options
Shop in shop Franchises are best suited to locations within retail spaces where there are complementary product offerings to our own, as example kitchen or furniture showrooms and where there customer base crosses over with our own. The shop in shop provides excellent value of joining the Bang & Olufsen family with attractive return on investment.
Bang & Olufsen Mono brand stores are the perfect match for major towns & cities, key retail destination, as the stores offer not just the full product portfolio but customers can become immersed into a full Bang & Olufsen experience in our new Sensory store concept.
While the total investment may vary depending on the size and location of your retail space, the typical investment ranges from £50k – £80K for a shop in shop and £200k – 350k for a Bang & Olufsen Mono brand store. The payback on your investment will also vary, largely dependent on you & your team, but typically, you could expect a return on your investment of between 2-3 years for a shop in shop and 3-5 years for a Bang & Olufsen Mono brand store. The return on investment period excludes taking a salary out of the business for yourself, if you’re working in the business day to day.
Training & Support
All Bang & Olufsen new Partners receive a full induction course ahead of their store opening. The owner, along with their sales force benefit from this comprehensive pre-opening programme, which takes them through all the practical elements that will help the new business to hit the ground running and become successful and profitable as quickly as possible.
In line with its growth ambitions, Bang & Olufsen has a focused and targeted approach to supporting its network of Retail Partners.
A team of consultants is available to offer expert help on business advice and analysis, staff coaching and development, marketing, and general/technical sales support. Retail Partners can call onthis experienced support team at any time to help with their day-to-day running of the business as well as taking advantage of national marketing programmes designed to drive footfall and increase profitability. The marketing support starts from the very beginning and is ongoing from launch campaigns through to seasonal offerings, with continued promotions and brand awareness locally and nationally.
Could You Be Our Next Retail Partner?
We’re looking for entrepreneurial partners, confident in running a successful business and as passionate
about Bang & Olufsen brand potential as we are:
We are looking for individuals, partnerships, couples and businesses who:
- Are customer focused
- Honest, with integrity and commitment
- Have a strong regional/local marketing knowledge
- Outgoing with the ability to network within the local business community
- Ambitious with the desire to run multiply stores
Opportunities currently exist in many key locations around the UK. Get in touch today to secure yours – and find out how you can enjoy success with a Bang & Olufsen business.