Five skills all franchisors want

Often people start their search for a franchise by focusing on industries or categories that they are familiar with.

The great thing about franchising is that your options are open – franchisors do not necessarily look for franchisees with related experience on their CV.

Have a read of the following five attributes that franchisors tend to look for in prospective franchisees:

1. Energy and passion

Being your own boss means that you will be responsible for driving your business forward. While you might not necessarily need industry experience, you will need to be passionate about the franchise business in which you choose to invest, as this is what will help you and your franchisor to achieve success. Jeremy Neale, managing director of Driver Hire believes that all successful franchisees have one thing in common,

“All successful franchisees are energetic. They don’t need to know a lot about the business before they start – they can be taught all of that – if they have got lots of energy and they are passionate about the business, then they will succeed.”

2. Communication skills

Building positive relationships is an important part of owning a franchise business.

Strong people skills allow you to build and strengthen relationships with the franchisor and other people involved in the business.

3. Hardwork

Many full time franchises will require you to work hard. Chris Edworthy, Bartercard franchisee, advises that a franchisee should be “hardworking, dedicated and should believe in the product that they are selling”.

You need to make sure that you are willing to put in the hours to get your franchise off the ground – this will give you the best chance of being successful and profitable.

4. Creativity

The business model is tried and tested so sticking to the plan and showing that you work well with structure is important. Nonetheless, innovation is key to the development of any business.

Aaron Stewart, franchisee of three Marston’s Pubs stresses the importance of creativity, “we give Marston’s ideas to think about and they will give you the go ahead if it means profit for both partners”.  

Contractually, you are obligated to stick to the prescribed business model but, like Aaron, if you have ideas, then put them forward to your franchisor.

5. Transferable skills

Make the most of the skills that you have as many of the things that you have learned from previous employment or education will also benefit your path to business success.

Jamie Hickson, Kare Plus Chester Franchisee, comments, “I worked for a blue chip company for 6 or 7 years and certainly migrated that experience and skill set into the business that I’ve got now.”

Jamie advises that you should “break down your skillset and ask yourself, ‘are you good at sales and management?”.

If you feel ready to put your communication skills, creativity and energy to good use, take a look at some of the available opportunities available now.

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Sandy Purewal

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