diddi dance

Trading the 9 – 5 job for a franchise, Charlotte’s story

Thinking about swapping your day job for a franchise?

There are many reasons people decide to open their own business, some make the move to do something that the love, others find that they want the independence and control business ownership provides.

We interviewed Charlotte Foxley, diddi dance Colchester franchisee, to find out why she made the move from employment to franchise ownership.

What made you decide to start the business?

I could no longer keep my 9 to 5 office job with two children, one of whom has additional needs and needs me during school holidays and after school. I had to make a change but I wasn’t sure how to do this or what I could do.

I knew I wanted to be my own boss and make my own decisions that would fit in with family life. At the same time I needed it to be rewarding and have the potential to provide a decent income. I found out about different franchise options available and after researching my area and investigating the options diddi dance was the one which stuck out and I was lucky to be chosen by them to take on a franchise in my area.

Doing what I do now is really satisfying. I don’t think I would have been as sure if it wasn’t for the support and structure the head office provide, this made me feel confident that I could do it, the support is brilliant.

What difficulties have you faced and how have you overcome them?

I wouldn’t say difficulties but I am having to adjust to working during the evening. When the boys are in bed instead of sitting down I crack on with some admin but that is what pushes the business forward, without doing that I wouldn’t have a business. I get time off in the day with my son which was the whole point of making the change. I have found that it isn’t straight forward finding venues either, or at the right price, but in the end you have to go with what is available and keep looking, building relationships along the way.

What advice do you have for other people looking to start a new business venture?

Don’t be afraid to move out of your comfort zone. I did and I wonder why I didn’t do it sooner! Research and talk to people who are doing it already. Ask questions, none of them are silly when you are new to something. I met several of my local franchisees and visited their classes. Go for it!

Interested in finding out more about the opportunities available with diddi dance?

Take a look at their franchise profile here to enquire and get more information.

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Sandy Purewal

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