Running a franchise business is no easy feat.
A franchisor’s responsibilities can seem endless; supporting current franchisees with business and marketing efforts, whilst still focusing on business growth and making time to recruit new franchisees.
Coconut Creatives, the award winning franchise marketing services provider, devised the two-day workshop, ‘Speed up Network Growth’, to help franchisors’ grow their businesses. This March (2016), the Coconut team delivered another successful workshop, leaving attendees equipped with information on the franchise recruitment process and the key components of an effective marketing strategy to attract new recruits.
The workshops were delivered by members of the Coconut Creatives team, each with their own area of expertise. One of the experts, Paul Clegg, Coconut Creatives Marketing Account Director, put his extensive of knowledge of franchising recruitment to work, sharing information and insights into the franchise recruitment cycle. Paul’s experience includes several years with the international brand, Mac Tools, recruiting 30 – 40 franchisees per year across the UK for the business. Paul was also on hand to provide one-to-one advice for attendees, which ensured no questions were left unanswered.
The Perfect Pitch
Each franchisor was provided with a handy information pack to take away with them, providing a toolkit to recruit franchisees. One such resource was a talking point during the event, Coconut’s own guide to writing the ‘perfect pitch’. Everyone in the room was ask to write their own pitch which included the four vital stages of engagement; clarity, credibility, relevance and believability. By the end of the workshop all those in attendance had crafted their own key message to use for all marketing communications.
The event was the perfect opportunity to learn, share ideas and best practice. Interested in finding out more about Coconut Creatives? Take a look at their website or alternatively, get touch with Reed Commercial for further information.Tags: coconut creatives, running a franchise